International Marketing

Many authors have defined international marketing in different ways. But, the most widely accepted definition is as follows: "International Marketing is the performance of business...

How Marketing Functions have Changed Over the Years

With the surge of social networking portals, multifunctional cell phones, and gadgets, the face of marketing has undergone a major makeover in the past...

Why You Must Use Tactics of Product Placement in Digital Media

Marketing experts opine that for a company to not only survive but also to beat the competition, it's necessary to find out about new...

Marketing Plan Executive Summary

An executive summary is a short description of all the important and core facts of the plan. It is usually attached as the first...

Marketing Plan Template

A market plan is a file or document that outlays the current market scenario of any business, and also provides a strategy to achieve...

Marketing Ideas for Retail Stores

One of my friends was planning to set up a retail store sometime back. He was done with the business plan and ready to...

How to Sell Anything

It is the sales and marketing strategies that decide the revenue a firm is going to generate at the end of the fiscal year....

3 Brilliant Ideas to Consider for Marketing Your Small Business

Both production and distribution play an equally important role in ensuring the success of any business. Marketing is one aspect of distribution. Without good...

Is SMS Marketing the Next Wireless Revolution in the Field?

Communication plays a vital role in marketing. Until today, we have seen newspapers, magazines, television, radio, hoardings, and the Internet as the major marketing...

Latest article

Part 1 – Perceptions – The Start

There is only one accurate description of Corporate America—heartless and uncaring of anybody that needs help, or a job, even if you’re fully capable...

How Digital Technologies are Driving the Market and Investment direction. What direction?

  Oh boy, the news is out!  “Layoffs have recently surged among active managers, as investors continue to shift assets to passive funds.”  This...

Stock, Forex, ETF, or Mutual Funds ?

Amid signs of flared-up global tension, investors should protect their portfolio with low volatility ETFs. ETFs are baskets of securities that trade like stocks....